What is Ascend Consulting?

We are a student run management consulting service that aims to provide companies with strategic solutions to promote growth, impact, and sustainability. Having worked with various clients ranging from start-ups to corporations, our consultants are equipped with relevant experiences and problem-solving skills to be your trusted partner in conducting impactful research and ideating out-of-the-box innovations.

Our Services

Product Research

We examine key internal and external factors, such as manufacturing processes, product line, monetization strategy, and consumer trends to gain critical insight into product development 

Business core

We develop blueprints for success. Through diving into a company’s internal operations, customer preferences, and competitors, we curate unique business propositions 

strategic management

We advise companies on how best to balance and manage their short-term financial returns with long-term strategic aspirations

Sales and marketing research

We conduct dynamic and multifaceted research into relevant markets to capitalize on particular opportunities and trends within industries

Strategic Partnerships

To create invaluable and long-lasting partnerships, we identify potential companies that have complementary cultures and specific comparative advantages with our client to optimize sustainable growth

Implementation and impact

Through recommendation, through implementation, through impact. We diagnose potential issues, create working frameworks, and analyze long-term impacts to maximize value

Our Past Clients

Spring 2024: Poshmark

A/B tested marketing strategies and explored areas of opportunity for marketing to college students to convert them to sellers on Poshmark

Spring 2024: Slopes

Conducted a two-fold project aimed at Gen Z growth acquisition using novel marketing methods and provided ideation for extensive UI/UX design development of the 2022 Apple Design Award-winning app

Spring 2024: Baidu

Worked with Baidu to develop their Facemoji Keyboard and explored the use of generative AI to improve features and attract an older generation of Gen Z users

Fall 2023: Electronic Arts

Developed next-generation talent pipelines through specialized university curriculums and researched the upcoming technological innovations for EA’s Horizon 2 insights

Fall 2023: GG4L

Analyzed metrics and incentives that VCs found desirable for marketplaces and ideated a set of recommendations to assist GG4L’s desire to build a marketplace on their site 

Fall 2023: Fantasy Flight Games

Developed consumer personas for a detailed suite of FFG’s games to substantiate our recommendations for our tailored new player acquisition strategies 

Spring 2023: RED

Ideated revenue streams for development and created strategies to increase relevance among Gen Z, specifically college students

Spring 2023: LinkedIn Learning

Performed a comprehensive analysis of LinkedIn Learning’s website user interface (UI) and user experience (UX) and developed an enhanced student ambassador program

Fall 2022: The Clorox Company

Conducted portfolio strategy for Clorox SKUs in Singapore, the Philippines, Malaysia, Taiwan, and Hong Kong and performed SWOT & competitive analysis for the Glad brand on Chinese ecommerce platforms

Spring 2022: FlexSolar

Researched and analyzed the market size and trends of the U.S. BIPV market and advised market entry strategies including entry locations, distribution, and marketing

Meet Our Team

Kaitlyn Fujikawa

Project Manager

Afra Jui

Project Manager

Yewon Kim

Project Manager

Lana Duong

Project Manager

Paris Ma

Project Manager

Joy Zhang

Project Manager

Contact us

  • ascendberkeley.consulting@gmail.com